Course Aims & Objectives:
Aims:
The aim of this course is to explore marketing opportunities and imperatives created by the Information Age.  The course also examines the use of information technologies to manage customer relations.

Objectives:
After completion of the course, the students should be able to

• Understand environmental issues for e-marketing.
• Understand consumer behavior in the digital world.
• Understand how to develop and implement e-marketing strategies.
• Understand the impact of information technology on the management of customer relationship.

Units: 3

Level: P5

Medium of Instruction: English

Keyword Syllabus:
Marketing in the Information Age.  E-Consumer Behavior and E-Marketing Research.  E-Marketing Strategies.  China and the Information Revolution.  Customer Relationship Management.

Teaching Pattern:
Duration of course: 1 semester
Current mix of lecture/tutorial/laboratory, other: Seminars (42)

Assessment Pattern:
Examination duration: Nil
Percentage distribution of marks for coursework, examination, other: 100% Coursework
Grading pattern: Standard (A+AA-...F)

Pre-requisite(s): Nil

Pre-cursor(s): Nil

Equivalent Course(s): Nil